1948: THE BEGINNING
We created the world’s first Pre-Shave Cream in Florence, Italy — quickly adopted by barbers nationwide as the new gold standard.
TODAY: THE ORIGINAL PERFECTED
From barbershop staple to gold-standard in professional shaves, Pre-Shave Cream earns cult-favorite status. The same legendary formula — updated for modern shaves. Still the essential first step for a close, comfortable shave, now available in four formulas to match your skin and beard type.
