Best sellers
After Shave Lotion: Refreshing Classic Formula $14.00
Pre-Shave Cream: Refreshing Classic Formula $13.00
After Shave Balm: Refreshing Classic Formula $16.00
Shaving Cream Tube: Nourishing for Coarse Beards Nourishing Formula $10.00
Shop By Formula
Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of Menthol and Eucalyptus. See the full line
A Beautiful Italian Story
Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.
Learn MoreWAIT FOR IT
When two masters sit down to talk about their crafts, it's best to just sit and listen. Chef and restauranteur Frank Prisinzano and Master Barber Michael Haar of NYC's Haar & Co Barbershop share how tradition helps create the future.
WHAT'S NEXT
We asked some of our favorite barbers to introduce us to some of their favorite clients and talk about what’s important to them. From Los Angeles to Salt Lake City, Boston to New York City we heard stories from these barber and client duos that reaffirmed our core brand values of tradition, loyalty, respect, comfort, and trust. Now, we're proud to share them with you.