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Pre-Shave Cream: Refreshing & Toning
Pre-Shave Cream: Refreshing & Toning¡collection
Pre-Shave Cream: Refreshing & Toning $13.00

The product that started it all in the 1940's - the first in the Proraso range. With it's particularly rich, thick texture, Proraso Pre-Shave Cream preps the skin for a close shave, softening the beard and adding an extra layer of protection to the skin. Eucalyptus Oil and Menthol, combining a cleansing and toning action with a refreshing and revitalizing effect. For every kind of beard and skin type.

• 98% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Pre-Shave Cream: Refreshing & Toning Classic Formula $13.00

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After Shave Lotion: Refreshing & Toning
After Shave Lotion: Refreshing & Toning $14.00

Proraso After Shave Lotion, Refreshing and Toning formula, is a splash that cools and tones the skin after shaving, and completes the shaving ritual. Witch hazel reduces inflammation and promotes skin healing. Menthol revitalizes the skin with a cooling sensation as Eucalyptus Oil purifies.

• 98% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

After Shave Lotion: Refreshing & Toning Classic Formula $14.00

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Shaving Cream Tube: Moisturizing & Nourishing
Shaving Cream Tube: Moisturizing & Nourishing $10.00

Proraso's Moisturizing and Nourishing Shaving Cream, created for thick, coarse or curly beards, is rich in emollients to soften the hair and nourish and regenerate dry skin. Shea Butter keeps the skin soft and supple, Cocoa Butter provides sustained protection and Sandalwood Oil provides a warm and intense fragrance. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely fine, thick and creamy soap that, products a soft, rich lather.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Cream Tube: Moisturizing & Nourishing Nourishing Formula $10.00

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After Shave Balm - Refreshing and Toning
After Shave Balm: Refreshing & Toning $16.00

Proraso After Shave Balm, Refreshing and Toning, is an alcohol-free, non-greasy formula that provides immediate relief after shaving and completes the shaving ritual. Combining the hydrating properties of a balm with the calming and soothing benefits of a cream, the lightweight formula is enriched with Eucalyptus Oil to help purify the skin and reduce inflammation, and Menthol to revitalize, tone, cool and refresh.

• 87% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils or SLS

• Made in Italy

After Shave Balm: Refreshing & Toning Classic Formula $16.00

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Proraso master barber shaving his client, circa 1949 (est.)

A Beautiful Italian Story

Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.

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Since 1908

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menthol illustration Eucalyptus
eucalyptus oil illustration Menthol

Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of Menthol and Eucalyptus. See the full line

Pre-Shave Cream: Refreshing & Toning
Pre-Shave Cream: Refreshing & Toning¡collection
Pre-Shave Cream: Refreshing & Toning $13.00

The product that started it all in the 1940's - the first in the Proraso range. With it's particularly rich, thick texture, Proraso Pre-Shave Cream preps the skin for a close shave, softening the beard and adding an extra layer of protection to the skin. Eucalyptus Oil and Menthol, combining a cleansing and toning action with a refreshing and revitalizing effect. For every kind of beard and skin type.

• 98% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Pre-Shave Cream: Refreshing & Toning Classic Formula $13.00

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After Shave Lotion: Refreshing & Toning
After Shave Lotion: Refreshing & Toning $14.00

Proraso After Shave Lotion, Refreshing and Toning formula, is a splash that cools and tones the skin after shaving, and completes the shaving ritual. Witch hazel reduces inflammation and promotes skin healing. Menthol revitalizes the skin with a cooling sensation as Eucalyptus Oil purifies.

• 98% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

After Shave Lotion: Refreshing & Toning Classic Formula $14.00

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Shaving Cream Tube: Refreshing & Toning
Shaving Cream Tube: Refreshing & Toning $10.00

The original Proraso shaving classic, this refreshing and toning Shaving Soap is formulated for any beard on any man. This creamy soap produces a thick, elastic lather and is enriched with natural ingredients that make it particularly concentrated and rich. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely thick and creamy soap that products a soft, rich lather. Eucalyptus Oil tones and purifies your facial hair and skin, Menthol helps refresh and revitalize, and Glycerin helps the blade glide smoothly and reduce razor burn and rashes.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Cream Tube: Refreshing & Toning Classic Formula $10.00

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After Shave Balm - Refreshing and Toning
After Shave Balm: Refreshing & Toning $16.00

Proraso After Shave Balm, Refreshing and Toning, is an alcohol-free, non-greasy formula that provides immediate relief after shaving and completes the shaving ritual. Combining the hydrating properties of a balm with the calming and soothing benefits of a cream, the lightweight formula is enriched with Eucalyptus Oil to help purify the skin and reduce inflammation, and Menthol to revitalize, tone, cool and refresh.

• 87% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils or SLS

• Made in Italy

After Shave Balm: Refreshing & Toning Classic Formula $16.00

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Shave Foam: Refreshing & Toning
Shave Foam: Refreshing & Toning $9.00

The recipe for Proraso's Refreshing Shave Foam, based on vegetable stearin, has been enriched with natural ingredients for a particularly rich lather that protects skin and enhances the razor's glide. Eucalyptus oil purifies and tones; Menthol refreshes and revitalizes; Glycerin increases razor glide and reduces redness.

• 92% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shave Foam: Refreshing & Toning Classic Formula $9.00

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Shaving Soap in a Bowl: Refreshing & Toning
Shaving Soap in a Bowl: Refreshing & Toning $10.00

Proraso Shave Soap, Refreshing and Toning formula, is developed for any beard or skin type on any man. Eucalyptus oil tones and purifies your facial hair and skin, while menthol helps refresh and revitalize. Proraso's Shave Soap is still made following a rigorous “hot soap” process, during which it's the soap is poured while hot and left to mature for 10 days in small batches -- when much of the moisture evaporates -- resulting in a more concentrated, richer semi-solid soap that produces an amazing lather and professional quality shave with a brush.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Soap in a Bowl: Refreshing & Toning Classic Formula $10.00

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Shaving Cream Tube: Moisturizing & Nourishing
Shaving Cream Tube: Moisturizing & Nourishing $10.00

Proraso's Moisturizing and Nourishing Shaving Cream, created for thick, coarse or curly beards, is rich in emollients to soften the hair and nourish and regenerate dry skin. Shea Butter keeps the skin soft and supple, Cocoa Butter provides sustained protection and Sandalwood Oil provides a warm and intense fragrance. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely fine, thick and creamy soap that, products a soft, rich lather.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Cream Tube: Moisturizing & Nourishing Nourishing Formula $10.00

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Pre-Shave Cream: Moisturizing & Nourishing
Pre-Shave Cream: Moisturizing & Nourishing $13.00

Proraso Moisturizing and Nourishing Pre-Shave Cream softens the beard and prepares the skin before shaving to enhance the razor's glide, reduce irritation and create an additional layer of protection between the skin and the blade. Shea Butter keeps the skin soft and supple while Sandalwood Oil has a nourishing, calming and soothing effect. Features the warm, masculine scent of Sandalwood.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Pre-Shave Cream: Moisturizing & Nourishing Nourishing Formula $13.00

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Shaving Foam: Moisturizing & Nourishing
Shaving Foam: Moisturizing & Nourishing $9.00

Proraso's Nourishing and Moisturizing Shaving Foam guarantees a quick and easy shave for even the toughest beards and driest skin. Shea Butter keeps hair soft while Sandalwood Oil nourishes skin and beard hair. Glycerin helps the blade glide and prevents razor burn.

• 94% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Dermatalogically Tested

• Made in Italy

Shaving Foam: Moisturizing & Nourishing Nourishing Formula $9.00

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proraso after shave lotion moisturizing and nourishing
Aftershave Lotion: Moisturizing & Nourishing $14.00

Proraso After Shave Lotion, Moisturizing and Nourishing formula, provides immediate relief after shaving and completes the shaving ritual. Enriched with Sandalwood Oil and Shea Butter, this traditional splash helps tone and soothe any post-shave irritation or inflammation, while softening the skin and encouraging elasticity. Skin is left nourished and supple, with the warm and woodsy scent of Sandalwood.

• 97% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils or SLS

• Made in Italy

Aftershave Lotion: Moisturizing & Nourishing Nourishing Formula $14.00

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Shaving Soap in a Bowl: Moisturizing & Nourishing
Shaving Soap in a Bowl: Moisturizing & Nourishing $10.00

Proraso Shaving Soap in a Bowl, Moisturizing and Nourishing formula, softens even the thickest and coarsest beards, allowing the blade to glide easily and making the beard easier to shave. This formula is made using Proraso's signature "hot soap" process, resulting in a very rich roap that produces a superior lather. Enriched with Sandalwood Oil for it's calming and soothing effect, and Shea Butter to keep skin soft and supple, skin is left moisturized and nourished, protected from razor burn, and with the warm, woodsy scent of Sandalwood.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Soap in a Bowl: Moisturizing & Nourishing Nourishing Formula $10.00

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Pre-Shave Cream: Sensitive
Pre-Shave Cream: Sensitive $13.00

Proraso Pre-Shave Cream for Sensitive Skin preps the beard and softens skin before shaving to reduce irritation, and like an invisible shield, helps defend the skin from the razor. Formulated with Oatmeal and Green Tea for the soothing, calming, moisturizing and antioxidant properties and features just a hint of the light, refreshing scent of lime and apple.

• 97% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Pre-Shave Cream: Sensitive Sensitive Formula $13.00

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Shaving Cream Tube: Sensitive
Shaving Cream Tube: Sensitive $10.00

Proraso Shaving Cream for Sensitive Skin provides a rich, creamy lather to prepare skin prone to irritation for a close shave without razor burn. Oatmeal and Green Tea soothe and protect inflamed, sensitive skin. Features a hint of the light, refreshing scent of lime and apple. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely fine, thick and creamy soap that produces a soft, rich lather, with or without a shaving brush.

• 90% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Cream Tube: Sensitive Sensitive Formula $10.00

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Shaving Soap in a Bowl: Sensitive
Shaving Soap in a Bowl: Sensitive $10.00

Used with a shaving brush, Proraso Shaving Soap for Sensitive Skin provides an ultra-creamy lather to prepare skin for a close shave without razor burn. The formula, ideal to help calm and prevent redness caused by shaving, is enriched with Oatmeal and Green Tea for a soothing and emollient effect, ideal for sensitive skin. Features just a hint of the light, fresh scent of lime and apple. Made with a special "hot soap" process, it's left to mature in small batches for 10 days, during which the moisture evaporates, and the product becomes solid and more concentrated -- perfect for a professional-quality shave with a brush.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Soap in a Bowl: Sensitive Sensitive Formula $10.00

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Shaving Foam: Sensitive
Shaving Foam: Sensitive $9.00

Proraso Sensitive Shaving Foam is specifically formulated for sensitive skin, and thanks to its thick and creamy texture, protects the skin like an invisible shield, facilitates the razor’s glide, and helps to prevent irritation and nicks. Oatmeal has a soothing effect and green tea, a natural antioxidant, protects skin and helps prevent irritation after shaving. Features a hint of the light, refreshing scent of lime and apple.

• 93% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Dermatalogically Tested

• Made in Italy

Shaving Foam: Sensitive Sensitive Formula $9.00

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After Shave Balm: Sensitive
After Shave Balm: Sensitive $16.00

Proraso After Shave Balm for Sensitive Skin combines the soothing effects of a balm with the protective and moisturizing qualities of a cream, and provides immediate relief after shaving without alcohol, even for skin prone to irritation. The lightweight formula features Oatmeal and Green Tea to soothe and protect red. inflamed, or sensitive skin. Features a hint of the light, refreshing scent of lime and apple.

• 87% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

After Shave Balm: Sensitive Sensitive Formula $16.00

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Shaving Cream Tube: Protective & Moisturizing
Shaving Cream Tube: Protective & Moisturizing $10.00

Proraso Protective and Moisturizing Shaving Cream is ideal for a classic moisturizing shave. This hydrating cream helps comfort skin with extra-soothing and softening ingredients including Aloe Vera and Vitamin E, and a modern, spicy fragrance with notes of amber and musk. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely fine, thick and creamy soap that produces a soft, rich lather.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Shaving Cream Tube: Protective & Moisturizing Protective Formula $10.00

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After Shave Balm: Protective & Moisturizing $16.00

Proraso After Shave Balm moisturizes, strengthens and protects skin, and completes the shaving ritual. Enriched with Vitamin E to moisturize, Aloe Vera to calm and Licorice Extract to soothe skin, and featuring a modern, spicy fragrance with notes of amber and musk.

• 85% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

After Shave Balm: Protective & Moisturizing Protective Formula $16.00

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live proraso

Style, cars, music, vintage flair... Proraso isn't just a product. It's a world. Join us. We hope to see you soon.

Loved By Customers & Barbers

5 Star Reviews

"The Proraso line is excellent. I tried a few other brands that dried my skin too much. I never have this issue with Proraso. It glides easily, the smell is refreshing and pleasant, not too overwhelming. The texture is thick and works into a beautiful lather. It feels luxurious! I have much less cuts and scraps."


"Proraso changed my life, for the better. I'm not kidding. I've tried a bunch of different preshave oils and creams and none had more than a mediocre effect on my face. Normally, when I'm done shaving my face looks like I had a really bad case of mumps but after the first time using Proraso my face was legit silky smooth."


"I've never had a comfortable shave and my skin always bleeds. When I started using Proraso pre shave cream everything changed! No blood or inflammation! Thank you Proraso!"


"This shaving soap is just absolutely awesome! No regrets at all! The best part of this soap is that it's NOT a dried block of soap like others that I have used. With just a little bit of water it lathers up very quickly in a few seconds. It leaves my skin soft, super smooth to shave with, no bumps or nicks. I highly recommend!


"I have purchased Proraso products before and know they are very good quality. The after shave balm has exceeded my expectations! The balm is almost a perfect consistency, not too thick and not runny. It has a very refreshing scent that disappears within minutes. What I like most is the immediate effect it has on my skin while applying- it very soothing and really softens the skin."