Proraso master barber shaving his client, circa 1949 (est.)

A Beautiful Italian Story

Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.

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Since 1908

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menthol illustration Eucalyptus
eucalyptus oil illustration Menthol

Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of Menthol and Eucalyptus. See the full line

Pre-Shave Cream: Sensitive Sensitive Formula $13.00

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Shaving Cream Tube: Sensitive Sensitive Formula $10.00

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Shaving Soap in a Bowl: Sensitive Sensitive Formula $10.00

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Shaving Foam: Sensitive Sensitive Formula $9.00

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After Shave Balm: Sensitive Sensitive Formula $16.00

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Vintage Toccasana Tin: Sensitive Skin Sensitive Formula $32.00

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Loved By Customers & Barbers

5 Star Reviews

"The Proraso line is excellent. I tried a few other brands that dried my skin too much. I never have this issue with Proraso. It glides easily, the smell is refreshing and pleasant, not too overwhelming. The texture is thick and works into a beautiful lather. It feels luxurious! I have much less cuts and scraps."

5 Star Reviews

"I've never had a comfortable shave and my skin always bleeds. When I started using Proraso pre shave cream everything changed! No blood or inflammation! Thank you Proraso!"

5 Star Reviews

"Proraso changed my life, for the better. I'm not kidding. I've tried a bunch of different preshave oils and creams and none had more than a mediocre effect on my face. Normally, when I'm done shaving my face looks like I had a really bad case of mumps but after the first time using Proraso my face was legit silky smooth."