Best sellers
After Shave Lotion: Refreshing Classic Formula $14.00
Pre-Shave Cream: Refreshing Classic Formula $13.00
After Shave Balm: Refreshing Classic Formula $16.00
Shaving Cream Tube: Nourishing for Coarse Beards Nourishing Formula $10.00
FEELS LIKE HOME
Dani and Jeremy's loyalty to each other has helped rebuild their neighborhood.


A Beautiful Italian Story
Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.
Learn MoreShop By Formula


Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of Menthol and Eucalyptus. See the full line
live proraso
Style, cars, music, vintage flair... Proraso isn't just a product. It's a world. Join us. We hope to see you soon.