


Best sellers
After Shave Lotion: Refreshing Classic Formula $14.00
Pre-Shave Cream: Refreshing Classic Formula $13.00
After Shave Balm: Refreshing Classic Formula $16.00
Shaving Cream Tube: Nourishing for Coarse Beards Nourishing Formula $10.00


A Beautiful Italian Story
Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.
Learn MoreComfort Zone
Barber Woody Lovell has been making his clients comfortable for years. Now at LA's The Barbershop Club he and therapist Ian Howard have an innovative approach to what's next in finding comfort during difficult times.
WHAT'S NEXT
We asked some of our favorite barbers to introduce us to some of their favorite clients and talk about what’s important to them. From Los Angeles to Salt Lake City, Boston to New York City we heard stories from these barber and client duos that reaffirmed our core brand values of tradition, loyalty, respect, comfort, and trust. Now, we're proud to share them with you.
Shop By Formula


Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of Menthol and Eucalyptus. See the full line