Best sellers
A Beautiful Italian Story
Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.
Learn More
Shop By Formula
Eucalyptus
Menthol
Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of Menthol and Eucalyptus. See the full line
live proraso
Style, cars, music, vintage flair... Proraso isn't just a product. It's a world. Join us. We hope to see you soon.
Loved By Customers & Barbers
"The Proraso line is excellent. I tried a few other brands that dried my skin too much. I never have this issue with Proraso. It glides easily, the smell is refreshing and pleasant, not too overwhelming. The texture is thick and works into a beautiful lather. It feels luxurious! I have much less cuts and scraps."
"I've never had a comfortable shave and my skin always bleeds. When I started using Proraso pre shave cream everything changed! No blood or inflammation! Thank you Proraso!"
"Proraso changed my life, for the better. I'm not kidding. I've tried a bunch of different preshave oils and creams and none had more than a mediocre effect on my face. Normally, when I'm done shaving my face looks like I had a really bad case of mumps but after the first time using Proraso my face was legit silky smooth."
