Same classic formula, refreshed packaging! Proraso After Shave Lotion, Refreshing and Toning formula, is a splash that cools and tones the skin after shaving, and completes the shaving ritual. Witch hazel reduces inflammation and promotes skin healing. Menthol revitalizes the skin with a cooling sensation as Eucalyptus Oil purifies.

• 98% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

The original Proraso shaving classic, this refreshing and toning Shaving Soap is formulated for any beard on any man. This creamy soap produces a thick, elastic lather and is enriched with natural ingredients that make it particularly concentrated and rich. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely thick and creamy soap that products a soft, rich lather. Eucalyptus Oil tones and purifies your facial hair and skin, Menthol helps refresh and revitalize, and Glycerin helps the blade glide smoothly and reduce razor burn and rashes.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Same classic formula, refreshed look. The product that started it all in the 1940's - the first in the Proraso range. With its particularly rich, thick texture, Proraso Pre-Shave Cream preps the skin for a close shave, softening the beard and adding an extra layer of protection to the skin. Eucalyptus Oil and Menthol combine a purifying and toning action with a refreshing and revitalizing effect. For every kind of beard and skin type.

• 98% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Proraso After Shave Balm, Refreshing and Toning, is an alcohol-free, non-greasy formula that provides immediate relief after shaving and completes the shaving ritual. Combining the hydrating properties of a balm with the calming and soothing benefits of a cream, the lightweight formula is enriched with Eucalyptus Oil to help purify the skin and reduce inflammation, and Menthol to revitalize, tone, cool and refresh.

• 87% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils or SLS

• Made in Italy

Proraso Shave Soap, Refreshing and Toning formula, is developed for any beard or skin type on any man. Eucalyptus oil tones and purifies your facial hair and skin, while menthol helps refresh and revitalize. Proraso's Shave Soap is still made following a rigorous “hot soap” process, during which the soap is poured while hot and left to mature for 10 days in small batches -- when much of the moisture evaporates -- resulting in a more concentrated, richer semi-solid soap that produces an amazing lather and professional quality shave with a brush.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

The recipe for Proraso's Refreshing Shave Foam, based on vegetable stearin, has been enriched with natural ingredients for a particularly rich lather that protects skin and enhances the razor's glide. Eucalyptus oil purifies and tones; Menthol refreshes and revitalizes; Glycerin increases razor glide and reduces redness.

• 92% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Our images are as legendary as our shaving products, conveying impeccable Italian taste and the history of a brand synonymous with quality in the shaving world for nearly a century. Now they’ve come together in this collectible tin, featuring our iconic advertising from the 1950’s as a tribute to the history of the brand, and including the three essentials for the classic Proraso Shave at home, all in the classic Green/Refreshing and Toning Formula, with Eucalyptus and Menthol, for all skin and beard types:

• Pre-Shave Cream

• Shave Cream Tube

• After Shave Balm

• Priority given to ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Dermatalogically Tested

• Made in Italy 

Proraso After Shave Lotion, Moisturizing and Nourishing formula, provides immediate relief after shaving and completes the shaving ritual. Enriched with Sandalwood Oil and Shea Butter, this traditional splash helps tone and soothe any post-shave irritation or inflammation, while softening the skin and encouraging elasticity. Skin is left nourished and supple, with the warm and woodsy scent of Sandalwood.

• 97% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils or SLS

• Made in Italy

Proraso Moisturizing and Nourishing Pre-Shave Cream softens the scruff and prepares the skin before shaving to enhance the razor's glide, help reduce irritation and, like an invisible shield, create an additional layer of protection between the skin and the blade. Shea Butter keeps the skin soft and supple while Sandalwood Oil has a nourishing, calming and soothing effect. Features the warm, masculine scent of Sandalwood.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Proraso Shaving Soap in a Bowl, Moisturizing and Nourishing formula, softens even the thickest and coarsest beards, allowing the blade to glide easily and making the beard easier to shave. This formula is made using Proraso's signature "hot soap" process, resulting in a very rich soap that produces a superior lather. Enriched with Sandalwood Oil for its calming and soothing effect, and Shea Butter to keep skin soft and supple, skin is left moisturized and nourished, protected from razor burn, and with the warm, woodsy scent of Sandalwood.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Proraso's Nourishing and Moisturizing Shaving Foam guarantees a quick and easy shave for even the toughest beards and driest skin. Shea Butter keeps hair soft while Sandalwood Oil nourishes skin and beard hair. Glycerin helps the blade glide and prevents razor burn.

• 94% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Dermatalogically Tested

• Made in Italy

Our images are as legendary as our shaving products, conveying impeccable Italian taste and the history of a brand synonymous with quality in the shaving world for nearly a century. Now they’ve come together in this collectible tin, featuring our iconic advertising from the 1950’s as a tribute to the history of the brand, and including the three essentials for the classic Proraso Shave at home, all in the Red/Moisturizing and Nourishing Formula, with Sandalwood and Shea Butter, for even the driest skin and thickest, coarsest beard:

• Pre-Shave Cream

• Shave Cream Tube

• After Shave Lotion

• Priority given to ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Dermatalogically Tested

• Made in Italy

Spray on neck and/or pulse points as needed, or as the perfect finishing touch to your grooming ritual.

Proraso Pre-Shave Cream for Sensitive Skin preps the skin and softens the scruff before shaving to help reduce irritation, and like an invisible shield, helps defend the skin from the razor. Formulated with Oatmeal and Green Tea for the soothing, calming, moisturizing and antioxidant properties and features just a hint of the light, refreshing scent of lime and apple.

• 97% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Proraso Shaving Cream for Sensitive Skin provides a rich, creamy lather to prepare skin prone to irritation for a close shave without razor burn. Oatmeal and Green Tea soothe and protect inflamed, sensitive skin. Features a hint of the light, refreshing scent of lime and apple. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely fine, thick and creamy soap that produces a soft, rich lather, with or without a shaving brush.

• 90% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Proraso Sensitive Shaving Foam is specifically formulated for sensitive skin, and thanks to its thick and creamy texture, protects the skin like an invisible shield, facilitates the razor’s glide, and helps to prevent irritation and nicks. Oatmeal has a soothing effect and green tea, a natural antioxidant, protects skin and helps prevent irritation after shaving. Features a hint of the light, refreshing scent of lime and apple.

• 93% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Dermatalogically Tested

• Made in Italy

Proraso After Shave Balm for Sensitive Skin combines the soothing effects of a balm with the protective and moisturizing qualities of a cream, and provides immediate relief after shaving without alcohol, even for skin prone to irritation. The lightweight formula features Oatmeal and Green Tea to soothe and protect red. inflamed, or sensitive skin. Features a hint of the light, refreshing scent of lime and apple.

• 87% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Our images are as legendary as our shaving products, conveying impeccable Italian taste and the history of a brand synonymous with quality in the shaving world for nearly a century. Now they’ve come together in this collectible tin, featuring our iconic advertising from the 1950’s as a tribute to the history of the brand, and including the three essentials for the classic Proraso Shave at home, all in the White/Sensitive Skin Formula with Green Tea and Oatmeal:

• Pre-Shave Cream

• Shave Cream Tube

• After Shave Balm

• Priority given to ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Dermatalogically Tested

• Made in Italy

The newest addition to the range, this long-awaited Proraso Pre-Shave Cream rounds out the Protective and Moisturizing range. It softens the scruff and prepares the skin before shaving to enhance the razor's glide, help reduce irritation and, like an invisible shield, create an additional layer of protection between the skin and the blade. Enriched with Vitamin E to moisturize, Aloe Vera to calm and Licorice Extract to soothe skin, and featuring a modern, spicy fragrance with notes of amber and musk.

• 98% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Proraso Protective and Moisturizing Shaving Cream is ideal for a classic moisturizing shave. This hydrating cream helps comfort skin with extra-soothing and softening ingredients including Aloe Vera and Vitamin E, and a modern, spicy fragrance with notes of amber and musk. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely fine, thick and creamy soap that produces a soft, rich lather.

• 91% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy

Proraso After Shave Balm moisturizes, strengthens and protects skin, and completes the shaving ritual. Enriched with Vitamin E to moisturize, Aloe Vera to calm and Licorice Extract to soothe skin, and featuring a modern, spicy fragrance with notes of amber and musk.

• 85% of ingredients of natural origin

• Cruelty-free and no ingredients of animal origin

• No parabens, phthalates, silicones, mineral oils, artificial colors or SLS

• Made in Italy