What's Next

Watch the new proraso stories

View and shop the film

Best sellers

After Shave Lotion: Refreshing Classic Formula $14.00

Pre-Shave Cream: Refreshing Classic Formula $13.00

After Shave Balm: Refreshing Classic Formula $16.00

Proraso master barber shaving his client, circa 1949 (est.)

A Beautiful Italian Story

Founded in 1908 by Ludovico Martelli, we’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.

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Since 1908

WHAT'S NEXT

We asked some of our favorite barbers to introduce us to some of their favorite clients and talk about what’s important to them. From Los Angeles to Salt Lake City, Boston to New York City we heard stories from these barber and client duos that reaffirmed our core brand values of tradition, loyalty, respect, comfort, and trust. Now, we're proud to share them with you.

Shop By Formula

menthol illustration Eucalyptus
eucalyptus oil illustration Menthol

Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of Menthol and Eucalyptus. See the full line

After Shave Lotion: Refreshing Classic Formula $14.00

Shaving Cream Tube: Refreshing Classic Formula $10.00

Pre-Shave Cream: Refreshing Classic Formula $13.00

After Shave Balm: Refreshing Classic Formula $16.00

Shaving Soap in a Bowl: Refreshing Classic Formula $10.00

Shave Foam: Refreshing Classic Formula $9.00

Vintage Gino Tin: Refreshing Classic Formula $32.00

Pre-Shave Cream: Sensitive Skin Sensitive Formula $13.00

Shaving Cream Tube: Sensitive Skin Sensitive Formula $10.00

Shaving Soap in a Bowl: Sensitive Skin Sensitive Formula $10.00

Shaving Foam: Sensitive Skin Sensitive Formula $9.00

After Shave Balm: Sensitive Skin Sensitive Formula $16.00

Vintage Toccasana Tin: Sensitive Skin Sensitive Formula $32.00

Pre-Shave Cream: Protective Protective Formula $13.00

Shaving Cream Tube: Protective Protective Formula $10.00

After Shave Balm: Protective Protective Formula $16.00

Shave Essentials Bundle: Protective Formula Protective Formula $29.99

See the full line

Loved By Customers & Barbers

5 Star Reviews

"The Proraso line is excellent. I tried a few other brands that dried my skin too much. I never have this issue with Proraso. It glides easily, the smell is refreshing and pleasant, not too overwhelming. The texture is thick and works into a beautiful lather. It feels luxurious! I have much less cuts and scraps."

5 Star Reviews

"I've never had a comfortable shave and my skin always bleeds. When I started using Proraso pre shave cream everything changed! No blood or inflammation! Thank you Proraso!"

5 Star Reviews

"Proraso changed my life, for the better. I'm not kidding. I've tried a bunch of different preshave oils and creams and none had more than a mediocre effect on my face. Normally, when I'm done shaving my face looks like I had a really bad case of mumps but after the first time using Proraso my face was legit silky smooth."