Man sitting in barber chair having Proraso Master Barber applying Pre-Shave Cream as the first step in a pro shave

THE MOST TRUSTED BRAND SINCE 1948

Where Tradition Meets Trust

 

Proraso is trusted by over 90% of the barbers in Italy, and is the country’s #1 shave brand. Since 1948, when we introduced the first Pre-Shave Cream, professionals professionals have relied on us for the perfect shave. Now, you can bring that same expertise home. After all, if you trust your barber, trust his tools.

IT ALL STARTS WITH PRE-SHAVE CREAM:

Pre-Shave Cream being applied to a client in a barber chair by a Proraso Master Barber

The product that launched a legacy, our Pre-Shave Cream softens the beard and protects the skin with its rich, thick texture — the essential first step to a pro shave.

PREP LIKE A PRO

Man applying Pre-Shave Cream to his face in the bathroom

1. Apply to damp skin before shaving.

2. Gently massage in circular motions — do not rinse

3. Follow with your shaving cream or soap, and shave as usual.

Continue reading

Proraso Master Barber creating a thick lather in a Proraso green shaving bowl with our Professional Shave Brush and Sensitive Shave Cream Tube sitting on a brown table

LATHER LIKE A PRO AT HOME

Closeup shot of a man's head with shave cream on it being lathered up by a barber holding a Professional Shave Brush

THE HEAD SHAVE DONE RIGHT