I bought my first single edge razor a year ago and wanted to find shaving creams superior to the drug store gel stuff. Found an aerosol cream with a very rich and thick foam from a subscription vendor and thought I was all set. Thick foam has to be the best defense for avoiding nicks and cuts, right? Turns out, that's not necessarily true. After watching a glowing review of Proraso products on the Razor Emporium YT channel, I bought their sensitive skin shaving cream along with their other products. Lathering up my first shave, I wondered if I'd made a mistake- foam, but not thick foam! But it took just one shave to realize I'd never used a truly superior and time tested product before. Proraso is exceptional, and now for me, irreplaceable.