We've Done It This Way Since 1948
We believe in delivering nothing less than an impeccable barbershop-quality shave at home, which is why we've designed formulas specifically for every different skin and beard type. We prioritize ingredients of natural origin, all products are cruelty-free, and of course, our formulas are free from parabens, silicones, mineral oil, and SLS.
EVOLUTION ACCORDING TO TRADITION
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, our formulas, based on natural and trusted ingredients, are enriched and improved, our packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver an impeccable shave, in the barbershop and at home.