Riding Dapper for a Cause. On Sunday September 30th 2018, over 120,000 distinguished gentlefolk in over 650 cities worldwide donned their cravats, tustled their ties, pressed their tweed, and sat astride their classic and vintage styled motorcycles to raise funds and awareness for men’s health, specifically prostate cancer and men's mental health. Proraso USA was a proud sponsor of the NYC ride, popping up our signature barber shop for all the dapper gents.